What is a Niche? How Can you Help to Find Winning Niches and Keywords? (This article was collected from A1 Niche)
A niche market is a narrow targetable portion of a
market. Niche marketing works because small operators would find it impossible
to compete for the broader generic keyword. Many searches on the internet are
highly targeted at a specific keyword or a set of keywords in a phase. By
specifically targeting at these key words the small operator can compete for a
small perhaps tiny part of a market. A single website can only target a set of
perhaps five keywords at a time and this provides scope for the small operator
to specialise.So a niche market is a narrowly restricted group of possible
customers. By targeting this group you will have a better chance of selling the
product that the searcher is looking for.
For example instead of targeting general cleaning
services, a small operator might go for a niche market by focusing on blind or
window cleaning or focus on cleaning equipment.
The trick to finding a paying niche market is to a vacant
one or one that has lots of traffic but few competitors with low ranking sites
so that you have a chance of competing against tem with a new site or article.
You want to target accessible customers in a growing market (few operators).
Getting this information can be hard, but there are various software tools and
you can use the free Adware tool offered by Google.
Experience has shown that you are more likely to be
successful with niche topics that relate to something customers want to buy or
topics that offer advice on "how to do" or advice. Aim for a website
that promotes as marketable product or service or provides information that
people want.
Once you have chosen your keywords and confirmed the
prospects you can then work on a website, blog or article that is optimized for
search engines so that customers will find you via Google searches. Getting
your website or article page to rank ahead of your competitors is another
story. The website or article needs to be carefully crafted to provide what the
user is looking for. This is easier with a specific and narrow topic.
Starts with market research. Ask yourself the following
questions:
=> Does my topic relate to a small group with similar
specific interests and requirements that they will search the internet for?
=> Is the niche market are big enough for my business
as well as the existing businesses?
=>Can I tailor my goods, products, items, information,
services, and business identity to specifically be seen as genuinely satisfying
the needs and want of the niche market?
Is my target market currently under-exploited and will my
keywords act as a bait for these people
Have a chosen a set of keywords which will market by
business effectively and have a high chance of ranking on the first page of
Google so that customers will find my site?
A1 Niches is a great way to research and find keyword
phrases that meet your needs. Once chosen you can test their effectiveness
using a variety of tools.
The more you specialize, the more your market will see
the value of your services because you speak directly to their unique
situation.
Source:www.a1niches.com
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